Work Experience

Coordinator, Marketing and Promotions | University Health Services
Texas State University, April 2022 - Present

• Develop and implement cohesive marketing campaigns, including print and digital content that aligns with university branding, voice, and visual style.

• Provide strategic marketing recommendations to executive leadership.

• Manage the university Instagram, Facebook, and Twitter/X accounts, growing engagement through the creation of compelling social media assets.

• Organize cross-team collaboration for events such as flu shot clinics and student orientation sessions, producing all event-specific promotional materials and presentations.

• Manage and maintain content across the University Health Services website to ensure consistency in branding and messaging.

• Supervise a graphic design student employee and a marketing assistant student employee.

Financial Aid Advisor | Office of Financial Aid and Scholarships
Texas State University, April 2019 - April 2022

• Provided customer service to students and parents via phone, email, and virtual platforms.

• Created and delivered staff training presentations addressing complex federal aid scenarios.

• Determined financial aid eligibility based on Academic Progress policy.

• Ensured compliance with federal regulations while processing financial aid files.

General Manager and Digital Media Manager | Centaur Forge, April 2016 - March 2019

• Managed branch operations, including sales, distribution, budgeting, and customer relations.

• Designed and maintained visual content for the company website using HTML and CSS, improving user engagement and promoting sales with graphics and banners.

• Created and scheduled social media posts on Facebook, Twitter/X, and Instagram, boosting visibility and audience interaction.

• Produced print and digital marketing materials, formatted and published product catalogs, collaborated with print vendors to ensure timely distribution, and utilized Mailchimp to deliver promotional campaign communications to a targeted customer audience.

Volunteer Experience

Marketing Director | Bobcat Pride Scholarship Fund, August 2024 - Present

• Design social media content to promote emergency funds and scholarships to local LGBTQIA+ student audiences on Facebook and Instagram using targeted content strategies.

• Manage the website and create visually appealing outreach materials and promotional items to foster fundraising initiatives.